Friday, May 22, 2009

Frosted Flakes Kelloggs Plant a Seed Semifinalists

Mom Central teamed up with Kellogg's Frosted Flakes back in January to let our community know about its Earn Your Stripes (EYS) field renovation program that aimed to renovate neighborhood sports fields across the U.S. Since that time, thousands of fields were nominated some with as many as 700,000 supporters! Those fields have now been narrowed down to 100 finalists and your vote will help determine the winning fields.

The semifinalist fields were chosen based on the feasibility of the field makeover, the location and age of the field, how often it gets used, how many events take place, what teams use it, the number of other athletic fields in the community, the demand, condition, and the impact a field renovation would have on the community.

From May 1st through the 31st, you can vote for your favorite semifinalist field at www.frostedflakes.com. Do you have a field in your area that got nominated or do you like one with a particularly compelling story? We found a playing field close to the Mom Central office! Those who nominated these fields described the conditions as having inadequate grass, equipment, uneven playing surfaces and other problems. These renovations will help to build community and provide better places for kids to stay active and play.

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