Embracing this spirit of making a difference, Kellogg's Frosted Flakes Earn Your Stripes program has initiated a call-to-action for a national field renovation program that kicks off this coming Super Bowl Sunday with a commercial entitled "Plant a Seed."
The ad focuses on the role we all play in building stronger communities and making a difference in kids' lives. Because the Earn Your StripesTM program is about inspiring kids to be their very best, "Plant a Seed" shows that before anyone can earn a single stripe, someone has to plant a seed and help give kids places to realize their promise and potential.
The field renovation initiative will make over approximately 50 fields across the United States to help provide better places for families to stay active. Through this program, fields will once again become central and vibrant places of activity and community in cities and towns across the country.
To start the process of nominating your field in your community go to http://frostedflakes.com/#/plant-a-seed/
And be sure to look for the commercial during the Super Bowl :)